How PetCoverToday uses cookies for site functionality, analytics, and advertising, and how to control them.
Cookie Policy
This Cookie Policy explains what cookies are, which ones PetCoverToday.com (the “Site”) uses, and how you can manage or disable them. It should be read alongside our Privacy Policy, which covers how we handle personal data more broadly.
What Are Cookies
Cookies are small text files that a website stores on your browser when you visit. They let a site remember information between page views or visits, such as settings, or let a site and its partners recognize your browser for analytics and advertising purposes.
Cookies do not typically identify you by name, but they can be linked to a browser or device.
Cookies We Use
| Category | Purpose | Typical duration |
|---|---|---|
| Essential | Keep the Site running correctly: security, basic site functions, and caching | Session to a few days |
| Analytics | Google Analytics cookies that measure how visitors use the Site so we can improve content and navigation | Up to 2 years |
| Advertising | Google AdSense and partner cookies, used if and when display ads are shown, that may personalize ads based on browsing activity | Varies by provider, typically up to 2 years |
Analytics Cookies: Google Analytics
We use Google Analytics to understand which pages visitors find useful, how they arrive at the Site, and where they run into problems, so we can improve the content and the Site’s structure.
Google Analytics collects information such as pages viewed, approximate location, device and browser type, and how long a visit lasts. This data is reported to us in aggregate form; we do not use it to identify individual visitors.
Google’s own handling of this data is described in the Google Privacy Policy.
Advertising Cookies: Google AdSense
PetCoverToday may show display advertising served through Google AdSense. If and when ads are shown, Google and its advertising partners may set cookies on your browser to show ads based on your visits to this Site and other sites, and to limit how many times you see the same ad.
We do not control which specific ads are shown or how Google’s ad systems use this data beyond what Google discloses publicly.
You can review and adjust how Google personalizes ads for you at Google Ads Settings, and read more at How Google Uses Information From Sites That Use Our Services.
Your Cookie Choices
Most browsers let you view, delete, and block cookies through their settings menu, and you can set your browser to notify you before a cookie is placed. Blocking all cookies may affect how parts of the Site function.
For advertising cookies specifically, you can opt out of personalized advertising from participating companies through the Digital Advertising Alliance or the Network Advertising Initiative, in addition to the Google Ads Settings link above.
Do Not Track Signals
Some browsers offer a “Do Not Track” signal. There is no single accepted standard yet for how websites should respond to this signal, and PetCoverToday does not currently change its behavior based on it. We will revisit this if a consistent industry standard emerges.
Changes to This Policy
We may update this Cookie Policy as the tools and services we use change. The “Last updated” date at the top of this page reflects the most recent revision.
Frequently Asked Questions
Yes. We use essential cookies to keep the Site working, Google Analytics to understand how visitors use the Site, and, if and when display ads are shown, Google AdSense advertising cookies to support them.
Yes, you can browse with cookies blocked or deleted in your browser settings, though some features may not work exactly as intended, and ads you see will be less personalized rather than disappearing entirely.
No. We do not sell personal data. Any advertising revenue would come from standard Google AdSense placements, not from selling visitor information to third parties.
Visit Google Ads Settings to adjust how Google personalizes ads for you, or use the Digital Advertising Alliance and Network Advertising Initiative opt-out tools. Blocking advertising cookies in your browser also reduces ad personalization.
For how we handle personal data more broadly, see our Privacy Policy. For other site policies, see our Disclaimer, Editorial Policy, and Terms of Service.
Questions about this Cookie Policy can be sent through our Contact page.